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Introducing Letterland

What is Letterland

Letterland is an imaginary place where each letter is a character built around its shape (a pictogram), with a name that uses the sound the letter makes (alliteration) – two important pieces of the puzzle needed in order to learn to read. 

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Letter Sounds

Since, except for the long vowels, the common name of each letter has nothing to do with the sound the letter makes in words, Letterland gives each letter a new name using alliteration that emphasizes the sound the letter makes in words.

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Letter Shapes

Creating pictograms with each letter is a memory aid to help children remember the shape to go along with the sound. The act of tracing a letter not only aids the memory but set the stage for writing the letter. Some Letterland products have felt letters to improve the tactile feedback. Read more about Letter Shapes

Learn even more about Letterland by visiting the Parent’s Guide page.


The ABC trilogy is the starting point for using Letterland. The first of the three books uses short stories to introduce the Letterland characters and their names. The next two books continue to use stories to explain why letters act the way they do in blends and digraphs using the same characters. Children love stories!